OKCoin Europe Rebrands to OKX, Appoints Asia GM

Erald Ghoos, new Asia GM, focuses on enhancing user experiences, emphasizing OKCoin’s commitment to the European crypto community.

Okcoin Europe Ltd. has implemented a strategic maneuver to enhance its foothold in Europe by changing its name to OKX and designating Erald Ghoos as its Asia General Manager.

The objective of this rebranding initiative is to achieve global brand unification for OKX. OKX is one of the most prominent cryptocurrency exchanges on a global scale, attracting more than 50 million consumers.

With a virtual financial asset service provider license in Malta and a crypto service provider registration with De Nederlandsche Bank (DNB), the organization has been active in Europe since 2021.

With an imminent official launch, OKX is presently conducting beta testing of its platform in the Netherlands as part of its expansion strategy.

In this stage, the organization is soliciting user input in an effort to enhance functionality and customize its products for the regional market.

OKCoin’s Focus on European Expansion

OKX’s President, Hong Fang, remarked, “Europe is home to numerous diverse and expanding communities of cryptocurrency users, some of whom have yet to be introduced to OKX and our values.”

“In the future months and years, our objective is to expand locally, even in significant markets like the Netherlands.”

As per the report, OKX ranks as the fourth largest exchange in terms of spot volumes, with a substantial increase of approximately 130% from February to March.

With a value of $171 billion, it was marginally behind third-place ByBit by a few percentage points.

Erald Ghoos, who was previously the General Manager of Okcoin Europe, brings a wealth of experience to his position as the newly appointed Europe General Manager.

Under his guidance, OKX endeavors to form regional teams that propel the organization’s worldwide strategy, thereby guaranteeing an individualized encounter for its heterogeneous user demographic.

“By rebranding, we hope to provide our European consumers with an even better customer experience,” Ghoss wrote in the official OKX blog post.

“We anticipate serving the European crypto community more effectively in the future months and years and adapting our offerings to meet local demands.”