Amazon might integrate NFTs in future – Amazon CEO

Andy Jassy, Amazon’s new CEO is optimistic about the future of cryptocurrencies and NFTs, she further stated that the e-commerce giant may integrate NFTs later down the line.
Amazon might integrate NFTs in the future - Amazon CEO
Amazon might integrate NFTs in the future – Amazon CEO

Andy Jassy, speaking to CNBC after issuing his first shareholder letter as Amazon’s new CEO, said that while he does not own any cryptocurrencies or nonfungible tokens, or NFTs, he is hopeful about the industry’s future. According to Jassy:

“We’re not probably close to adding crypto as a payment mechanism in our retail business, but I do believe over time that you’ll see crypto become bigger. I expect that NFTs will continue to grow very significantly.”

In particular, Jassy stated that “it’s possible down the line on the platform” for Amazon to sell NFTs. Last November, Amazon was hiring a Financial Services Specialist with knowledge in blockchain and distributed ledger technology who “understands the whole cryptocurrency and digital asset ecosystem.”

Amazon, on the other hand, released another job advertisement for the identical position two weeks ago. “Ability to design industry-specific messaging and collateral that successfully communicates the AWS [Amazon Web Service] value proposition for AWS digital asset solutions in financial services,” according to the job description. Surprisingly, the job ad makes no mention of a degree need, merely work experience.

Despite the upbeat tone, Jassy restated Amazon’s position from July, saying that the company “is probably not near to adopting crypto as a payment mechanism in our retail business.”

Shopify to accept Bitcoin payments

Shopify has been in the vanguard of cryptocurrency adoption among large e-commerce software companies, announcing earlier this month that it would accept Bitcoin (BTC) as payment on the platform via The Lightning Network and Strike.

Users, on the other hand, have expressed doubt about the move, with some pointing to the legal implications of funds not going through the Know Your Customer process.