Ateliere Creative Technologies to Integrate GenAI into Media

Ateliere announces plans to integrate GenAI and machine learning models into its media supply chain with support from its AI Advisory Council.

With the support of its AI Advisory Council, Ateliere Creative Technologies is planning to integrate GenAI and ML models into its Ateliere Connect media supply chain.

Prominent figures from the global media, telecoms, and entertainment industries make up the AI Advisory Council, according to a news release from the media software solutions company on Wednesday (March 20).

“Our ultimate goal is to become a trusted partner, a valued adviser, and an essential component in our customers’ success,” stated Dan Goman, CEO of Ateliere, in the release. “We will achieve this by truly understanding our customers’ needs, offering genuinely innovative and valuable solutions unavailable elsewhere, and building a culture of differentiation.”

Developing a next-generation media supply chain that meets customers’ needs, targets new opportunities, and best uses the capabilities of GenAI is the goal, according to the release, and the new council will help the company achieve this goal through qualitative research, open dialogue, and learning about clients’ pain points.

According to the announcement, the integration of GenAI and ML models will help automate workflows for consuming, managing, and monetizing content on a large scale.

The press announcement states that Ateliere’s cloud-native foundation uses FrameDNA technology, which combines AI. Creating “an integrated cognitive ecosystem” and expanding the technology’s use cases are the next steps, as stated in the press release. The company also plans to incorporate new solutions into the workflows of the media supply chain.

“Customers will no longer need to manage a multitude of AI services that individually solve narrow problems,” the news statement noted, reflecting the platform’s goal of a holistic workflow ecosystem. “On the contrary, Ateliere Connect empowers clients to coordinate and automate comprehensive workflows in order to accomplish organizational goals.”

According to media intelligence, the commercialization of GenAI has sparked a flood of new ideas to meet the media industry’s complicated and diverse demands.

Media professionals may automate workflows to optimize production processes, automate creative output with expanded capabilities, and design new experiences to capture and please audiences using GenAI.