Through a forthcoming television advertising campaign, Coinbase, a prominent U.S.-based cryptocurrency exchange, will attempt to alter the public’s perception of digital currencies. Notably, the campaign will be broadcast in Washington, DC, where many US legislators and regulators are located. Brian Armstrong, CEO of Coinbase, explains the nature of these advertisements. Rather than merely promoting its products, it appears that the exchange intends to shape the narrative of the cryptocurrency market as a whole.

Armstrong delivers a brief video explaining cryptocurrency’s significance in advancing the United States and emphasizing its status as the preeminent technology for nurturing greater economic liberty. The overarching goal of the crypto advertising campaign is to highlight how the digital assets industry can contribute to modernizing the financial system. In addition, the CEO stated that it is essential to update the system. Armstrong also noted that the unstoppable nature of cryptocurrency innovation has resulted in its pervasive adoption across numerous nations.

“Cryptocurrency, regardless of what you think about it, is not going anywhere. It can’t be uninvented. Most of the world is embracing this technology now to update their financial system.”

Armstrong also elaborated on the relationship between the crypto market and the perception of financial frauds and schemes. As a result, he emphasized that cryptocurrency serves a purpose beyond everyday transactions and can be a valuable technology in various facets of life.

$COIN price experiences a significant surge.

This was a direct reaction to Coinbase’s announcement of a television advertisement campaign. Since the market’s opening on Monday, $COIN’s share price has increased by approximately 6%. Despite a minor decline during the first week of May 2023, when the price reached $49, it remained relatively stable at around $60.