Cody McGrath 
Football legend Cristiano Ronaldo and crypto exchange Binance have agreed to an exclusive multi-year nonfungible token (NFT) collaboration that intends to introduce soccer fans to the Web3 environment.
Cristiano Ronaldo and Binance will work together to create a number of NFT collections, according to the release. The first collection will be released later this year, and these will only be sold on the Binance NFT platform.
Ronaldo has achieved great things in soccer, and Binance CEO and founder Changpeng Zhao noted that the athlete has “transcended sport to become a symbol in various industries.” Moreover, Zhao stated:
“He has amassed one of the world’s most dedicated fan bases through his authenticity, talent and charity work.”
As owners of NFT collections, Zhao continued, the Binance team is thrilled to provide Ronaldo fans “unique interaction opportunities to connect with Ronaldo.” The football legend also spoke about the future NFT releases, predicting that fans will love them. Ronaldo added the following:
“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of.”
Ronaldo received cryptocurrency tokens for his sporting accomplishments back in March. For each senior career goal the soccer player scored, he received JUV tokens, the club’s official fan token.
The CEO of Binance expressed optimism earlier in June, despite the current crypto winter. Zhao stated with assurance that this is his third crypto winter and Binance’s second experience with this kind of market circumstance, suggesting that the company is experienced in navigating through a bear market.
In addition, the CEO of Binance stated that they would take advantage of the opportunity to employ the best talent that is available at this time.