F1 driver Daniel Ricciardo teamed up with OKX to launch a global campaign that teaches fans about trading in cryptocurrency
Daniel Ricciardo Teams Up With Crypto Exchange OKX
Daniel Ricciardo, a Formula One driver for McLaren Racing and a fan of crypto trading, has joined forces with OKX, which has the best crypto trading app and web3 platform in the world.
During the 2022/23 racing season, the Drive to Survive fan favorite will be an ambassador for the crypto exchange as part of a major, multi-year partnership.
The partnership brings together OKX and Ricciardo, who are both at the top of their games. Ricciardo is in his eleventh season in Formula One and his second year at McLaren Racing.
Benefits Of The Partnership
OKX and Ricciardo will make the fan experience even better by doing a lot of different things. Ricciardo will help with a global campaign to teach fans about trading in cryptocurrency, and he will also work with designers from underrepresented communities to make a special edition racing helmet that will be worn during a race.
The relationship will also lead to new and exciting chances for Daniel’s fans to get to know him outside of the racetrack and get an inside look at his crypto trading journey.
Ricciardo’s Favorite Trading Platform
OKX is Ricciardo’s favorite trading platform, as it is for 20 million other people in more than 180 countries.
Starting in 2022, OKX will be the Official Primary Partner of the McLaren Formula 1 Team and the McLaren Shadow eSports Team. This month, it was announced that OKX would be working with Ricciardo as well.
Daniel Ricciardo will be OKX’s official partner starting with the Monaco Grand Prix on May 29, 2022. OKX branding will be on Ricciardo’s racing cap.
“It is an exciting time in the world of crypto, the possibilities are endless. I’m honoured to partner with OKX, who are one the leaders in this space. They truly value their customers, and education, transparency and security is paramount to them. The fan experience is going to be at the centre of everything we do together, so expect big things from us this year. Game on!”
Daniel Ricciardo, Formula 1 Driver
“After spending time with Daniel talking about his passion for crypto trading but more importantly his desire to learn, it was obvious he is a seamless fit for OKX. The loveable F1 favourite will be integral in helping us expand the reach of OKX, supercharge the fan experience and educate new audiences on the benefits of trading responsibly with crypto. We are thrilled to be able to announce our long-term partnership ahead of the iconic Monaco Grand Prix, a race that is so special to Daniel.”
Haider Rafique, Chief Marketing Officer at OKX
OKX is a place where people can trade, invest, and hold thousands of cryptocurrencies, digital assets, and collectibles.
The company is growing at a very fast rate. In 2021, the total amount of money traded on the platform went up by more than 700%, and the number of trades done on the platform went up by 480%.