FTX Ranks Near Bottom in American Public Opinion Survey

Despite FTX's controversial history, including financial losses and alleged criminal activities, it did not finish last in the rankings.

FTX Ranks Near Bottom in American Public Opinion Survey
FTX Ranks Near Bottom in American Public Opinion Survey

Several months after the demise of FTX and in the wake of relentless media coverage of alleged criminal mastermind Sam Bankman-Fried, Axios and Harris Polling surveyed Americans regarding their opinions of 100 prominent brands.

Surprisingly, despite evaporating billions of dollars of investor value, crashing the crypto industry, and wiping out countless average crypto enthusiasts through a combination of incompetence and alleged criminality, FTX did not finish dead last in that survey, which may give those behind a plan to reboot the exchange hope.

FTX was not too far behind Twitter and the Fox Corporation, which occupied the 97th and 98th positions on the list, respectively.

In March 2023, when Axios surveyed over 16,000 Americans, Twitter had been decimated by Elon Musk, and Fox Corporation was facing a lawsuit from Dominion.

Tucker Carlson’s widely reported comments about former President Trump, including “I hate him passionately,” may have contributed to Americans’ apparent bipartisan disdain for Fox.

On the list of 100 companies, FTX ranked 99th, behind Spirit Airlines, TikTok, Balenciaga, and even Meta. Tesla, another Elon Musk venture, fell 50 positions in the public’s estimation.

Axios measured attitudes toward company reputations based on, among other metrics, character, trust, and ethics.

However, FTX was not the only cryptocurrency brand on the list. Bitcoin was also prominent in the minds of Americans in 2017 and was included in the survey.

Bitcoin’s scores were not quite as dismal as FTX’s, but the most prominent cryptocurrency was still in the bottom ten, just behind oil giant BP and two positions behind Family Dollar.

Bitcoin has been the target of environmental groups concerned about its energy consumption. However, a New York Times ‘hit piece’ on the topic did not appear until after the survey was completed.

Patagonia and Costco topped the list of brands deemed most reputable by Americans, with Amazon’s top 10 rankings demonstrating that being a tech company does not automatically make you unpopular.

Apple and Samsung also ranked among the top ten.

Since FTX is accused of stealing customer funds and squandering them on extravagant parties in the Bahamas while its principals lived in opulent penthouses, it would be quite a feat to rank below the cryptocurrency exchange in terms of public trust.

And indeed, only one corporate entity was perceived as worse, and that was the Trump Organization, which had already been convicted of criminal behavior before the poll.


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