Cody McGrath 
Google is looking for a full-time individual to oversee its global Web3 marketing initiatives, after the formation of a Web3 team under Google Cloud on May 6.
According to the job posting, Google Cloud is hiring a ‘Head of Product Marketing’ who will be responsible for increasing awareness of Google Cloud’s Web3 projects as well as creating customer demand for the relevant solutions.
Vice president of Google Cloud, Amit Zavery, reportedly outlined his ambition for making Google Cloud the primary choice for developers in Web3 in an email sent to staff just before the team’s launch:
“While the world is still early in its embrace of Web3, it is a market that is already demonstrating tremendous potential with many customers asking us to increase our support for Web3 and crypto-related technologies.”
Creating annual goals for Web3 and raising awareness across different groups of the Web3 audience are some of the primary responsibilities of the role in question, in addition to overseeing marketing campaigns.
Only New York, San Francisco, Seattle, and Sunnyvale are eligible for the position. Google has a history of launching and abandoning internal projects, but this is the company’s first foray into Web3.
Polkadot (DOT) founder Gavin Wood discussed the growth of Web3 with Cointelegraph during the World Economic Forum (WEF) Annual Meeting 2022. Web3 applications, according to Wood, don’t need to expand beyond their current use:
“I don’t think Web3 needs to evolve, really, from its origins too much yet but maybe in the future, it will.”
Wood also discussed how Web3 broadened the discourse beyond Bitcoin (BTC), smart contracts, and decentralized finance (DeFi) to include the underlying technology that drives the crypto world.