Hollywood studios oppose AI-free rooms for writers

In Hollywood, artificial intelligence capabilities are already being used to do things like improve aesthetics and de-age performers.

Hollywood studios oppose AI-free writer's rooms
Hollywood studios oppose AI-free writer's rooms

As Hollywood and the broader media industry face petitions from the Writers Guild of America (WGA), artificial intelligence (AI) brings yet another industry into a heated debate over its use.

WGA recently sent a list of demands that included the regulation of AI usage on projects covered by the minimal basic agreement (MBA). It was stated that artificial intelligence should not be used to compose or rewrite literary material or as a source.

In addition, it stipulates that MBA-related material cannot be used to train AI. In its original March statement, the guild stated:

“The WGA’s proposal to regulate use of material produced using artificial intelligence or similar technologies ensures the Companies can’t use AI to undermine writers’ working standards including compensation, residuals, separated rights and credits.”

However, Hollywood studios officially denied the demands and proposed “annual meetings to discuss technological advancements.”

This issue regarding the use of artificial intelligence was one of several, including compensation and working conditions, that prompted the WGA to authorize a strike on May 2 in Los Angeles for the first time in 15 years.

The WGA’s primary negotiator, Ellen Stutzman, deemed the proposal to be “reasonable” and stated that artificial intelligence should be kept “out of the business of writing television and movies.”

She also mentioned that some guild members coined the term “plagiarism machine” for AI.

In Hollywood, AI tools are already in use for enhancing visuals and de-aging actors, among other applications.

The attitude of Hollywood production studios toward emerging technologies such as AI differs from that of large corporations in other creative industries, such as the music industry.

Universal Music Group’s initial response to the appearance of AI-generated music on streaming services was a pursuit and the filing of lawsuits. However, some artists with well-established names in the industry support the use of the technology.


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