As the world becomes more digital, metaverse events are becoming more widespread. Join us as we walk you through the best practices and tools for hosting successful metaverse events.
The Metaverse may not be as common as during the pandemic, but it still provides unique event options for engaging audiences and internal teams. Hold onto your hats as we discuss hosting a successful metaverse event.
The metaverse concept spread rapidly during the pandemic, when virtual events were at their pinnacle, and millions of people participated in interactive experiences like Travis Scott’s Fortnite concert.
When used appropriately, the Metaverse has proven to be an engaging and memorable setting for various events, including concerts, product launches, and conferences.
Discovering how to host a virtual event in the Metaverse can help you realize its full potential.
The Metaverse is a somewhat ambiguous phrase that has yet to be clearly defined.
In general, metaverse platforms build 3D settings that can elevate events into immersive virtual experiences, whether VR-enabled or web-based.
What are Metaverse Events?
Metaverse events are immersive online meetings that occur in a 3D virtual world. These events provide attendees with a one-of-a-kind and engaging experience that blends virtual and augmented reality.
Metaverse events can take many forms, including virtual conferences, webinars, concerts, photo booths, and exhibitions.
Businesses and organizations can use the Metaverse’s powers to overcome physical limits and create appealing virtual experiences for their viewers.
Metaverse events enable guests to participate in educational sessions, keynote speeches, and networking opportunities from the comfort of their own homes.
Webinars offer interactive presentations and Q&A sessions, which promote knowledge sharing and participation.
Concerts in the Metaverse can include performances by well-known artists, while photo booths and exhibitions allow visitors to explore virtual galleries and showcase their work.
Metaverse events provide several opportunities to connect people worldwide, transcending geographic borders to form a worldwide community.
These Metaverse events allow for creative expression, networking, and collaboration, making them a dynamic and engaging alternative to typical in-person gatherings.
Why Hold Metaverse Events?
Hosting Metaverse events offers various advantages over regular in-person events.
Metaverse events are accessible to a global audience due to their virtual character, eliminating physical geographical limits and allowing people worldwide to participate.
This creates new opportunities to reach a broader and more diverse audience, increasing your event’s reach and impact.
Another benefit of metaverse events is avoiding travel expenses and logistical obstacles.
Metaverse events allow attendees to participate from the comfort of their homes or offices, saving time and money on transportation, lodging, and other costs of traditional events.
Moreover, metaverse events provide immersive and engaging experiences. You may create compelling settings that transcend the constraints of physical areas by incorporating augmented reality features and innovative virtual platforms.
Participants can explore virtual worlds, interact with 3D items and avatars, and participate in real-time collaboration and networking to improve their overall event experience.
Now, let us see how to host successful metaverse events.
Best Practices For Hosting Successful Metaverse Events
Here are some tips on how to host successful metaverse events;
- Identify the purpose of your Metaverse event
- Select the Metaverse platform
- Design your Metaverse virtual event venue
- Plan a schedule for your Metaverse event
- Invite people to your Metaverse event
- Test the Metaverse platform and train the speakers
- Manage the Metaverse event
- Follow up with the attendees
Identify the Purpose of your Metaverse Event
Metaverse events are online events that require virtual event planning best practices. Specifically, your first action item should be to examine the event’s objective and set goals and KPIs.
Instead of becoming bogged down by various platform capabilities and offerings, let your purpose and goals guide you as you analyze potential technology partners and progress through the rest of the planning process.
Before choosing a Metaverse event platform, you must establish whether the Metaverse is an appropriate venue for your event.
For example, the Metaverse is an excellent choice for networking events because it allows guests to roam around and engage like how we move in real life.
If you want to attract distant guests to a product launch, a metaverse experience allows them to view the product in 3D and participate in virtual try-ons.
Also, having a clear understanding of your objectives and any key indicators to track will allow you to assess the event’s success using analytics and data afterward.
Select the Metaverse Platform
Virtual event technology has advanced significantly recently, and metaverse platforms are no exception. Decentraland, Somnium Space, and
The Metaverse is just a handful of the 3D virtual event spaces available today.
As with any actual venue, each platform has advantages and disadvantages. Thus, your event’s goals and requirements will determine the best partner for your event.
For example, specific platforms, such as Decentraland, are open-world environments that may be better suited to a product launch or consumer-facing event.
Still, Metaverse’s sales and marketing focus may make it a suitable fit for Metaverse business meetings and corporate events.
The Meetaverse platform allows you to track interaction and record user data for in-depth virtual event analytics.
Metaverse events bring together the benefits of immersive brand experiences, infinite innovation, and global accessibility.
For example, the Metaverse platform offers guests a one-of-a-kind and engaging environment to engage with 3D locations, personalize their avatars, and create meaningful friendships.
In addition, metaverse events provide unrivaled branding and sponsorship opportunities, allowing businesses to exhibit their services in novel ways and reach a worldwide audience.
If you’re holding a virtual conference, don’t hesitate to use a metaverse conference platform.
Using a metaverse platform can save you time and money and allow you to conduct a thorough post-analysis of the virtual conference.
With these benefits, virtual events on the Metaverse platform have the potential to transform how gatherings are hosted and experienced.
Design your Metaverse Virtual Event Venue
Once you’ve decided on a technology partner, you can design virtual events based on the platform’s capabilities. Some allow for more customization than others.
Depending on the nature of your event, you may be able to include an expo hall, an auditorium, a lobby area, meeting rooms, and so on, as well as your event branding throughout the venue.
The benefit of Metaverse platforms is that they generally allow you to be creative and incorporate design features you would not have been allowed to add in real life.
For example, you could be able to put interactive videos around the venue that attendees can watch as they move around, or you could plan a fully branded networking and dance party on a rooftop without worrying about price.
The Metaverse offers countless opportunities to put intriguing ideas into action.
Consider this example: your organization holds monthly “Ask Me Anything” meetings with department leaders. As the HR manager, you must establish a welcoming environment for the staff.
If your corporate culture is traditional, your virtual location may replicate an offline setting: a large room with chairs and a screen for presentations or displaying plans.
If your organization values innovation and exploration, your monthly team meetings might be held in imaginatively themed venues, perhaps even Jurassic Park! Imagination is the only restriction when deciding where to have your next team gathering.
Consider the space size you’ll require and organize the layout around how guests (in metaverse avatar form) will traverse and engage with one another. If you are new to metaverse creation, working with an experienced partner can be quite beneficial.
Plan a Schedule for your Metaverse Event
As you plan your event, remember that while much of the procedure is the same for online and in-person events, metaverse virtual events provide more freedom.
For example, you can employ a combination of live and prerecorded content to alleviate stress on the day and guarantee you have backup content in case something goes wrong.
When organizing virtual event sessions, make them short enough to accommodate virtual guests’ lower attention spans but keep the time reasonable.
It’s perhaps even more vital to follow the schedule when the event is virtual, as some attendees may join on for a particular session and become angry if the time is off.
Invite People to your Metaverse Event
When your event specifics are finalized, invite attendees and promote them through the channels you usually use for any event, such as email marketing and social media.
If you’re holding your event in the Metaverse, you’ll need to give an onboarding guide in addition to the standard event information that would generally be included in the invitation.
The guide should provide clear directions on accessing the platform and any technical information participants should know, such as compatible devices, minimum internet speeds, and suggested browsers.
Encourage them beforehand if they need to download an app or other software.
Test the Metaverse Platform and Train the Speakers
When organizing an event in the Metaverse, it is critical to test it with speakers and other internal stakeholders ahead of time to ensure that the backend is operational, connections are reliable, and speakers and moderators understand how to utilize the platform and execute their roles.
Here are some steps you may take to reduce the possibility of technological issues affecting your event:
- Test the platform: Before the virtual event, extensively test the virtual platform to ensure its dependability and functionality. Check that all essential features like screen sharing, chat, and Q&A are working correctly.
- Train speakers: Give your speakers full training on how to use the virtual platform effectively. Familiarize them with the many tools and features they will use during their presentations.
- Clear directions for attendees: Provide clear directions for accessing and navigating the metaverse event platform. Ensure they have the relevant information, such as login credentials, links, and participation criteria.
- Prepare prerecorded content: Make prerecorded information readily available as a backup plan if a live speaker experiences technical difficulties or becomes disconnected. This enables smooth transitions while also keeping the metaverse event flowing correctly.
- Skilled Moderators: Enlist experienced moderators who can handle unexpected events and troubleshoot technical issues at the event. They can intervene to mitigate any interruptions and keep the metaverse event going smoothly.
Implementing these procedures allows you to proactively address technical issues, resulting in a more seamless and successful virtual event experience for speakers and attendees.
In the worst-case situation of the platform falling, establish a strategy for communicating with attendees by email or social media to keep them updated and notify them when the problem has been resolved.
For added peace of mind, consider working with a technical partner who can handle the backend and troubleshoot any issues that may develop.
Manage the Metaverse Event
On the day of the event, ensure that you have enough support from your team or your technology partner to address any technical issues that may develop.
Platforms that provide life day-of support can take this off your plate while ensuring a positive experience for attendees. Some metaverse platforms even include playbooks for hosting events in the Metaverse.
Monitor platform metrics and attendee activity to ensure that everything is functioning well.
Depending on the platform, you may be able to make changes on the fly if you notice low participation or participants who aren’t engaging with specific sessions and activities.
Follow up with the Attendees
Your post-event plan for a metaverse event should be identical to an in-person event’s. Thank attendees for attending, and ask that they complete a survey to provide feedback and share some event highlights.
If you want to provide post-event content for people to enjoy on demand, which is highly encouraged, include a link and information on how to access it.
If you intend to leave the space available for ongoing networking, include guidance on the best use of the platform.
Conclusion
A silver lining of the epidemic has been the rise of virtual events in the metaverse and coworking technologies, allowing individuals worldwide to interact, learn, and work in ways they couldn’t previously.
Hosting your event in the Metaverse offers your visitors a one-of-a-kind and immersive experience from the comfort of their homes or offices, and the Metaverse makes it simple to organize and execute.