John Legend catches the NFT wave

John Legend, a well-known singer, songwriter, and producer, has established an NFT platform for musicians and entertainers. 
John Legend catches the NFT wave

Chris Lin, the CEO of the digital music provider KKBOX, Kevin Lin, the Co-Founder of Twitch, and Matt Cheng, the Founder of Cherubic Ventures, are John Legend‘s partners in the endeavor.

John Legend joins the NFT craze

The 12-time Grammy Award winner said in a recent interview that his NFT platform will be called “OurSong.” Artists will be able to monetize their work by selling digital collectibles. Legend, who will serve as the project’s Chief Impact Officer, expects that his new platform would empower aspiring musicians to express themselves:

“It can be really intimidating for an emerging creative who wants to share their art, their work with the world, share their creativity with the world, but they feel like they can’t possibly do something that’s going to be worth that much money. Some of them are building that up to a place where they’re even making a living off of their art as students.”

Music was also his “first love and first career,” according to Legend. As a result, he wanted to get involved in projects that would help to “connect the world.”

The Chief Executive Officer will be Chris Lin. He promised that using the platform would be simple and would not necessitate the use of a bitcoin wallet. “OurSong” will also have gifting opportunities, according to Lin.

For John Legend, this isn’t his first encounter with the non-fungible token realm. He joined the NFT platform “OneOf” in May of last year. Doja Cat, H.E.R., Jacob Collier, and The Kid Laroi are among the other members of the project.

In recent months, non-fungible tokens have become a global fad, with many celebrities, athletes, and musicians launching their own platforms.

Such is the case with Tom Brady, the legendary NFL quarterback. The seven-time Super Bowl champion will launch an NFT platform named “Autograph” in April 2021. He brings together renowned figures from a variety of professions, including sports, pop culture, fashion, and entertainment, for his endeavor. Tiger Woods, Tony Hawk, and Naomi Osaka are among the athletes who have already signed on to the project.

A few months later, McLaren Racing, a Formula One team, launched a non-fungible token platform based on the Tezos blockchain. The “McLaren Racing Collective” allows fans to “own a piece” of their favorite Formula 1 team, according to the corporation.