Stephanie Douse 
Equinox is set to begin accepting cryptocurrencies after partnering with the leading cryptocurrency payment processor BitPay
Equinox Is Set To Begin Accepting Cryptocurrencies
According to a recent report by the New York Post, Equinox, one of the world’s top luxury gyms, is set to begin accepting cryptocurrencies after partnering with the leading cryptocurrency payment processor, BitPay.
The list of cryptocurrencies is still a mystery. Later today, the gym is expected to make an official announcement.
The Upper West Side of Manhattan’s Upper West Side is where the American luxury fitness company was founded 30 years ago.
Equinox is known for its controversial and provocative ad campaigns that emphasize wealth and excess, in addition to its exorbitant prices.
A nearly naked male model covered in $100 bills is featured on one of the company’s most famous posters, which was shot by renowned photographer Stephen Klein.
Equinox Is Famous Among Celebrities
Among Equinox’s top members are journalists Anderson Cooper and Shawn Mendes of the pop group Shawn Mendes. Famous people frequently mention the gym, thereby enhancing its brand.
Customers can pay up to $500 per month for premium amenities such as empty locker rooms and full-body showers with temperature controls. Additionally, VIP customers could have their shoes shined.
In 2019, The New York Times reported that Equinox had forced trainers to work extra hours and sleep in employee locker rooms, causing some controversy.
According to spendbitcoins.com, several gyms in Georgia, New Jersey, and other states already accept cryptocurrencies.
The top gym isn’t the first luxury brand to embrace cryptocurrencies, either. High-profile companies want to attract wealthy customers by allowing them to pay with digital assets directly.