Musk Twitter Officially Rebrands as X

After months of taunting by its former CEO, Elon Musk, the popular social media platform Twitter officially rebranded as X.

The rebranding saw the well-known social media application substitute its recognizable bird logo with a simple X. The social media app changed its color scheme from blue to black as part of the rebranding.

As part of the rebranding, Twitter’s URL was changed to x.com, a domain name associated with Musk’s 1999 financial services startup, which was subsequently acquired by PayPal.

X.com was an early online bank that was initially financed by Elon Musk and Greg Kouri, who also funded Musk’s later ventures, Tesla and SpaceX.

Musk employs the letter X in a number of his business ventures, including SpaceX and Tesla automobiles. Musk founded X Corp. as Twitter’s parent company in March, paving the way for Twitter’s rebranding.

The rebranding is a component of Musk’s plan to create a “super app” with multiple features. Twitter introduced a new feature in April that enabled app users to access the cryptocurrency market and other financial market services from within the app.

Musk’s tenure as Twitter’s CEO was fraught from the beginning. However, his intentions to transform Twitter predated his takeover.

Musk stated in a recent interview that the primary reason for rebranding to X was to create an “everything app,” a concept prevalent in China.

Social media applications in China, such as WeChat, are used for text and video calls, as well as the ability to pay bills, book cabs, and make restaurant reservations without exiting the app.

Musk stated that, if executed properly, X could become a popular platform for finance, banking, payments, and data, and over time it has the potential to become “half of the global financial system.”

However, Twitter’s rebranding did not garner much support from its users, who felt that abandoning the iconic blue avian for a new concept was not a good idea.