Nodle, a supplier of decentralized infrastructure networks, has released the first version of Click, a blockchain-based media authentication application. This application has the potential to be beneficial in the fight against artificially manufactured media and propaganda.
The SDK cryptographically confirms the integrity of data recorded by mobile devices using blockchain technology.
The Content Authenticity Initiative (CAI) is a member of the Click application, which also provides assistance to the Coalition for Content Provenance and Authenticity (C2PA). The latter project, conducted jointly by Adobe and the Linux Foundation, aims to establish a future standard for media attestation.
According to Micha Anthenor Benoliel, CEO of Nodle, who was quoted in a conversation that Click’s primary customers are photographers, citizen journalists, reporters, police enforcement, sports fans, paparazzi, and content creators.
In light of the fact that the application is associated with both the C2PA and the CAI, Benoliel explains that the most prominent use cases for the application are media and journalism. It is now available for download on the Apple App Store, and there is also a version for Android that is currently under development.
To authenticate an image or video, the user must first capture the material using the camera within the Click app. Nodle provides the foundation for signing and logging the content on the blockchain. Nodle makes the content accessible in the local gallery of the device and on the public page of a Click, complete with a credit to the person who contributed it.
Benoliel confirmed that capturing images and videos through the camera on the Click app is necessary for authentication. Users must avoid any other editing or generative artificial intelligence (AI) modifications. As a result, the platform prevents the distribution of fake or generated images and videos.
The content capturing process for the Click app. Source: clickcamera.app
For a variety of businesses, including newsrooms and advertising firms, stock image services such as Getty and AFP continue to be the primary source of photos and material. Click is planning to become a partner with these groups as a “source of truth” for field-captured content, according to Benoliel, who stated that the possibility exists.
According to Benoliel, “We intend to enable location and event-aware scenarios so that only authorized press and people can capture images at such events.” These scenarios will incorporate advanced attribution elements or geofencing events.
“Currently, Click will store content off-chain and save only a record of it on the Nodle chain. This allows us to store over 20 million records a day to start, and we’ll accommodate higher volumes as we scale.”
Benoliel further mentioned that the platform will always offer a free version of its product. The CEO of Nodle also stated that the company’s architecture can store a significant volume of content. In the future, when a premium product becomes available, users may experience changes in the upload volume they have access to.
The company mentions that its platform largely serves as an authentication tool for photo and video content, demonstrating ownership and content authenticity in the real world. At the moment, it does not provide services for the detection of photos or videos or for maintaining royalty management.
“This puts the power in the hands of the content consumer when they approach Getty or AFP as they’d be able to see which images and videos are authenticated.”
As a platform for the storing and sharing of information that is both irreversible and transparent, blockchain technology has many potential benefits that the journalism profession as a whole has not yet fully tapped into. The Associated Press (AP) and Civil, a blockchain-based business, made an announcement in 2018 on a content licensing partnership.
Civil was going to receive content from the Associated Press (AP), which would include both national and international news. As a result of the platform’s personnel and technology joining Consensys to develop identification solutions on Ethereum, the platform was shut down in 2020.
