OK Group’s Okcoin Becomes OKX in Rebranding Effort

OK Group, a major cryptocurrency exchange operator, continues to transform its business by rebranding its crypto ventures as “OKX.”

Hong Fang, chief operating officer at OK Group and president of OKX, announced the rebranding of Okcoin to OKX on X (previously Twitter) in the coming months.

Okcoin will share the same moniker as OK Group’s other cryptocurrency venture, OKX (previously OKEx). “I have been affiliated with Okcoin for five years.” Over the years, we have poured our heart and soul into our brand and product,” the executive wrote in the blog post.

He added that the platform’s rebranding in key operational jurisdictions will be beneficial for its clients and its business. Fang stated that OK Group intends to rebrand “Okcoin” to “OKX” in Europe and the United States over the next few months, beginning with Singapore.

The executive guaranteed that consumers would receive the “same set of product services under the same regulatory framework” and interact with a new brand.

Fang added that OK Group had recently discontinued the “Okcoin” trademark and product in several regions, including Latin America, the Middle East and North Africa, South Asia, Hong Kong, and others.

The executive emphasized that the United States has always been vital to the global strategy of the company. “It is home base for a significant portion of our personnel.

“Despite all the challenges, we remain committed to the U.S. as a visionary leader that upholds the standards of empowering individuals and protecting freedom with technology as it always has and defines our future as it should be

We hold it in high regard,” Fang wrote, adding: Nearly a year ago, OK Group rebranded another division of its company, formerly known as OKEx.

OKEx announced its transition to “OKX” in December 2022 to become more than just a centralized cryptocurrency exchange and incorporate decentralized finance, nonfungible tokens, and Web3.

In 2017, the exchange was established by OK Group CEO Star Xu.