Web3 infrastructure platform Our Happy Company founded in 2018 by musical icon John Legend, has announced that its first product, OurSong, will use Circle’s established payment infrastructure to drive demand in the creator economy.
OurSong is a social commerce mobile application designed to enable digital creators to monetize their content and cultivate their communities via nonfungible tokens (NFTs).
About Our Happy Company
Our Happy Company was founded in July 2018 by John Legend, the company’s chief impact officer, and a group of pioneering internet entrepreneurs, including KKCompany co-founder and CEO Chris Lin, Twitch co-founder Chris Lin, and Kevin Lin, among others. In February, the platform debuted OurSong, its first product offering, to muted acclaim.
Chris Lin, CEO of Our Happy Company, stated in the official press release that the company’s goal is to “democratize NFTs for the masses.”
This mission, according to Lin, “begins with one of the most difficult obstacles for first-time users: overcoming a convoluted process to purchase your first digital item.”
“By bringing Circle’s infrastructure into OurSong, we’re making creating or buying your first NFT as simple and straightforward as purchasing a digital album or placing your next delivery order.”
The marketplace supports the purchasing, trading, and exchange of NFT cards known as Vibes via its native digital asset OurSong Dollar, which is based on the Ethereum-based multi-token standard ERC-1155 (OSD).
Users can then buy a variety of NFTs featured on the marketplace without having to use typical fiat methods like debit or credit cards.
OurSong offers a curated list of themes customized for the user’s engagement preference, as well as a beta, augmented reality capability for the asset owner, with a user experience similar to TikTok and other bottomless-scroll social platforms.