Stephanie Douse 
Shawn Kurz who makes merchandise for the NBA now uses blockchain technology through his FoodChain Global initiative to battle world hunger.
Kurz developed FoodChain Global (FCG), a nonprofit that employs a blockchain-based ecosystem to assist humanitarian projects addressing global hunger, to address the inadequacies of traditional charity systems.
The FCG produced digital asset products like FoodChain Global token (FOOD) and nonfungible tokens (NFTs) with the support of Cody Boyd, a former military systems engineer who leads a blockchain development team and uses the revenues to deliver food to food banks.
Kurz told Cointelegraph that the project intends to engage younger generations in the fight against world hunger. The team wants to keep providing digital products that appeal to millennials and GenZ, who are always connected to the internet.
“We need to relate and provide products to future generations to continue to tackle the global hunger crisis but at the same time make the products engaging and interactive.”
According to Kurz, many existing blockchain projects, particularly meme coins, have little to no real-world value. He wants the community to get over the hype and “have strong corporate leaders explain the technology’s positive aspects.”
About FoodChain Global (FCG)
FCG currently has Polygon-based FOOD tokens, NFTs, and a crypto goods clothing store available. Food was donated to the Daily Bread Food Bank and Haven on the Queensway with the earnings.
“Most individuals who give to charity just give,” Kurz adds, “and they never get to see actual confirmation of that money being spent.” People who buy FOOD tokens may simply follow where their money goes using Polygon‘s blockchain explorer, according to the FCG founder.
Anyone can see the movements of assets inside FCG’s ecosystem by looking at the publicly available transactions on Polyscan. This allows users to keep track of how much money they donate to charity. This, according to Kurz, allows the general people to keep the firm accountable.
Meanwhile, the number of crypto charities dedicated to various causes is growing. Several blockchain-based projects have raised millions of dollars for altruistic causes. The Giving Block, a cryptocurrency donation platform, stated in February that cryptocurrency donations had increased by 16 times in 2021.