According to statements made by Snoop Dogg on the social networking site Clubhouse on February 15, the rapper might be converting Death Row Records into an NFT label.
A big break for the music industry
According to an audio recording of the call, Snoop Dogg, whose real name is Calvin Broadus Jr, claimed, “Death Row will be an NFT label, we will be putting out musicians through the metaverse and a whole ‘nother chain of music.” “I want to be the first major in the metaverse, just like we shattered the business by becoming the first indie [record label] to go big.”
Snoop Dogg bought the label on February 10, only days before his Super Bowl halftime show, which included Dr Dre, Mary J. Blige, Kendrick Lamar, and Eminem.
The D.O. Double G is no stranger to the NFT circuit. Under the name Cozomo de’ Medici, he claimed to have launched a personal NFT collection valued at more than $17 million in September, although this claim has never been validated.
On February 9, the rapper launched an NFT collection with Gala Games to coincide with the release of his new album, Bacc on Death Row. The “Stash Box” NFTs have already sold over $50 million, with each holder receiving an NFT of a song from the album.