Lucy Jane 
AWS Launches $100 Million Generative AI Innovation Center
AWS is developing a $100 million solution to compete with Microsoft and Google in the market for generative artificial intelligence (AI).
According to Bloomberg, the impending AWS Generative AI Innovation Center will connect Amazon’s AI and machine learning experts with clients seeking to develop applications based on the most recent technologies.
In generative artificial intelligence, algorithms generate new content such as audio, code, images, texts, simulations, and videos.
Amazon stated that Highspot, Twilio, Ryanair, and Lonely Planet would be among the center’s first consumers.
With the new center, the company expects to sell more cloud services in a cloud infrastructure market where competition intensifies.
A recent analysis by Synergy Research Group comparing the most prominent cloud service providers reveals that global enterprise expenditure on cloud solutions reached $63 billion in the first quarter of 2023, an increase of 20% from the same period in 2022.
Microsoft and Google had the highest year-over-year growth rates, increasing their global market share by 23% and 10%, respectively.
Amazon, the champion in cloud infrastructure, maintained its 32% market share in the first quarter.
AWS CEO Adam Selipsky stated at Bloomberg’s Tech Summit, “We will bring our internal AWS experts free of charge to a large number of AWS customers, focusing on those with a significant AWS presence, to help them turbocharge their efforts to get real with generative AI, to get beyond the talk.”
Amazon recently introduced Bedrock, an AI solution that enables customers to develop their own ChatGPT-like models, as part of its strategy to compete with large tech companies.
Additionally, the company announced the forthcoming Titan, which will include two new foundational models created by Amazon Machine Learning.
Recent openings for AI engineers on LinkedIn indicate that Amazon plans to implement a ChatGPT-like interface for a new AI-powered “search” feature for its online web store.
