Coinbase Launches Crypto Campaign

The latest campaign follows a similar ad from Coinbase this year that focused on modernizing financial technology through crypto.

Coinbase Launches Crypto Campaign
Coinbase Launches Crypto Campaign

The United States crypto exchange Coinbase is launching a new national advertising campaign highlighting the “critical” role that cryptocurrencies will play in modernizing the global financial system.

In a blog post published on May 22, the company detailed its new “Moving America Forward” campaign, which will launch with four advertisements featuring Coinbase CEO Brian Armstrong.

These will air predominantly during “popular Sunday shows” on U.S. television, with some also airing during commercial breaks of the NBA Finals.

“Coinbase is launching Crypto: Moving America Forward, a national campaign to explain crypto’s critical role as an underlying technology that will update the global financial system,” the company explained.

The campaign will also emphasize overseas adoption of crypto and blockchain in countries such as China, as the company seeks to highlight that “global economic leadership and national security are at risk” if the U.S. “cedes its role in building technology that will be central to the world’s financial infrastructure.”

The advertisements are titled The History of Money Initiative, Stand With Crypto Day, Real People Using Cryptocurrency for Real Needs, and The State of Crypto Summit, and each will debut over four weeks.

The History of Money Initiative ad campaign “explores the historical timeline of currency, from goats in 10,000 BC to cryptocurrency today” and will also feature a Wall Street wallscape campaign “visually documenting the historian’s work” and an “armored money truck turned mobile billboard.”

The Stand With Crypto Day advertisement will promote the company’s upcoming lobbying-focused event. On July 19 in Washington, D.C., crypto community members will advocate for “crypto-friendly policies with their respective members of Congress.”

The last two advertisements, Real People Using Crypto for Real Needs and The State of Crypto Summit, will discuss how people utilize cryptocurrency to “pursue economic freedom” and promote another Coinbase event on June 22 in New York City.

The latest campaign follows a similar ad from Coinbase this year that focused on modernizing financial technology through cryptocurrency.

In March, the company released a YouTube advertisement titled “It’s Time to Update the Financial System.”

In February 2022, it aired a Super Bowl advertisement with a scannable QR code that led users to a promotional BTC giveaway page.

Additionally, the company has increased its lobbying efforts. On May 12, the company introduced the Global Advisor, comprised of several former U.S. legislators and industry leaders.

The group’s mission is to navigate the “increasingly complex and evolving” global crypto landscape.

In February, it also launched a U.S.-focused grassroots political campaign called “#Crypto435” that aims to make the voices of crypto users heard in all 435 congressional districts.

According to Google Finance, shares of Coinbase Global Inc. rose 7.56 percent over the past 24 hours and were trading at $61.07 at the time of writing.


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