Fox Corporation, responsible for brand names like Fox News, introduced a blockchain platform enabling businesses to monitor the utilization of their content on the internet.
Polygon Labs announced on January 9 that Fox released the Verify platform to establish the history and origin of registered media used by artificial intelligence (AI) companies.
Together with Fox’s in-house IT team, Polygon built the Verify platform. “With this technology, readers will know for certain that an article or image that purportedly comes from a publisher originated at the source,” stated Polygon.
“This technology will allow readers to avoid deceiving themselves.” ” As the use of artificial intelligence to generate text and images becomes more widespread on the internet, Verify will be able to assist consumers in not only determining the authentic source of content but also providing media publishers with increased control over their relationships with AI platforms that scrape the web.”
The launch of the blockchain platform seems to be an attempt to address the growing number of pieces of content that are being utilized by AI tools by media companies and other businesses that are experiencing citation or copyright concerns.
Polygon reports that Verify can determine if the media outlet independently verified content created by Fox on another site. Verify is a tool used to address the origin and validity of content, rather than its correctness.
The technology company Smartmatic filed a lawsuit against Fox News. The case is based on allegations that the media outlet spread a false narrative concerning the outcomes of the 2020 presidential election that would take place in the United States.
Dominion Voting Systems filed a lawsuit against Fox as well, and in April, the media outlet settled with the company, which resulted in the payment of $787 million.
The New York Times filed a complaint against OpenAI and Microsoft in December, alleging that the latter had used its information to develop artificial intelligence chatbots without its permission.
Many media firms struggled to adjust to a new environment that included information generated by artificial intelligence, making the case monumental.
Both the Writers Guild of America and the Screen Actors Guild—the American Federation of Television and Radio Artists—went on strike for a significant portion of the year 2023, in part because the studios utilized artificial intelligence capabilities.
