Stephanie Douse 
Binance the world’s largest cryptocurrency exchange by volume, has launched a customer support center in Turkey. This is the first of its kind for the crypto exchange, and will only be available via texting for now.
Binance chose Turkey as the trial country for its new service, having formed a local business there almost two years ago.
The significant level of traffic that Binance receives from Turkey could be one of the reasons behind the exchange’s decision.
According to Similarweb data, Turkey accounts for over 7% of desktop browser access to Binance’s main platform.
According to the announcement published, Binance will provide 24/7 customer service to its Turkish consumers through its app.
If the pilot test in Turkey proves to be a success, the exchange plans to expand the service globally. Binance has been contacted for more information, and this article will be updated as more information becomes available.
Binance Customer Service
Binance CEO Changpeng Zhao stated at the Paris Blockchain Week Summit that the company wants to extend its customer service options:
“We provide customer support only via texting, and in the forthcoming period, we aim to roll this service also via phone in all countries.”
Binance will give customer care in Turkish, according to the release, and it will be available solely through the app. The purpose, according to the exchange, is to prevent fraud cases from starting in the first place.
Customers in need of assistance will be contacted via the application, and a dialogue will begin after the customer accepts the call.
Aside from extending its services and improving the user experience, the exchange is also trying to increase its footprint in traditional markets by investing in businesses from all sectors of the economy.
Binance CEO Changpeng Zhao believes that “forcing established enterprises to adopt crypto will put pressure on the slow-movers and raise market rivalry” to boost crypto adoption and diversify the company’s revenue.