ENS Data from Etherscan Now in Google Search

Google has integrated ENS data into its search results using Etherscan data, with this feature displaying details like Ether balance.

Through the utilization of data that is accessible from Etherscan, the tech giant Google has incorporated Ethereum Name Service (ENS) data into its online search results.

Brantly Millegan, who had previously been a member of the ENS core team, became aware of the update and broadcasted the news on X. L

One of these addresses was Vitalik—eth, the address of Vitalik Buterin, the co-founder of the Ethereum blockchain network. The result displayed these address details, including Ether. Along with the time of the most recent transaction and the balance.

Etherscan Data Used For ENS

Etherscan, an Ethereum block explorer, was the source of the obtained data. The Ethereum Name Service enables the use of sophisticated wallet addresses on the internet, much like domains do.

For instance, you receive an ENS address, such as your name—Eth—instead of complex numbers, which you can easily share with others. In a manner analogous to this, one can swiftly visit websites by directly accessing them through domains rather than IP addresses.

The use of blockchain technology and cryptocurrency has become increasingly prevalent in Google’s operations. In May 2023, Google introduced native support for Ethereum wallet balances.

The initial version of the service allowed users to search for a particular public address and display the balance of their wallets immediately inside the search results. We have extended this feature to include ENS domains for now.

In 2022, Google implemented a crypto feature that made it possible for specific Ethereum wallet addresses to have their Ether balances tracked directly from the Google search engine. This eliminated the need to travel to Etherscan.

It was on October 11 that Han Hua, the principal of Google Ventures, made the feature available to the general public for the first time. In addition, the company started a countdown to the Ethereum Merge event in 2022 by displaying animated pandas moving in time with each other.

A year ago, Google updated its policy regarding cryptocurrency advertising to enable the inclusion of “Cryptocurrency Coin Trusts.” These products enable investors to trade shares in trusts that contain digital assets.

As a result, searches for “Bitcoin ETF” now include Bitcoin exchange-traded fund (ETF) products from reputable asset managers like BlackRock.

The Ethereum Name Service (ENS) announced on February 5 that it has formed a relationship with the domain registrar GoDaddy. This partnership will enable members of the Web3 community to link their domain names to standard Web2 domains at no additional cost.

By removing the obstacle of expensive gas expenses, which had previously discouraged consumers from bringing domain names over to ENS, the relationship between GoDaddy and ENS has been successful.

By implementing new smart contracts for resolution, ENS made it possible to make the change without incurring any costs. By having a greater degree of control over their own decentralized identities, DNS domain proprietors can actualize a new sort of self-sovereignty as a consequence of this innovation.